I noticed that in the Season Program, the Concert was listed as BEETHOVEN FIFTH SYMPHONY. Granted, it is much better know than the Requiem and the ASO probably believe that it IS what sells tickets. But there is really nothing new there, I have heard it a thousand times. It’s a great standard piece of music, a mainstay of the Repertoire, and I am sure Carlos will give us a fabulous performance of it.
But I feel the Requiem with Projection really IS the Special Event of the Night, the Creative Thing that has not been done before, and might have deserved a little more visible billing. And the season program only reaches the people on the ASO mailing list anyway. Are we not trying this “stunt" to pull in a new younger audience, to modernize the image of the ASO?
One thing we talked about Sunday night after I mentioned the above to my friends after testing the show on them was: "What can we do to let more people know about the show?". Each one will definitely post on Facebook and tell their friends, but what more?
How can we let as many people as possible know that something new, exciting, unique, and hopefully wonderful is going to happen on April 15 and 16. Only two nights and it will be gone forever.
We need to reach out to the community at large, especially the “OUTSIDERS” that don't attend ASO Concerts, especially the younger crowd of Millenniums, the Music Video generation, the compulsive multitasks, the rock concert goers, that I believe will be more drawn to the Symphony by an AUDIO VISUAL performance like the Requiem than by the Fifth. We should even reach out to the school children who are the future audience.
If the show is not sold out, is there any way to fill the rest of the house with young people from local universities and schools. Fifty to Eighty Bucks a seat is way too steep for a lot of these young people anyway.
The Fifth will draw the older conservative crowd and the Season ticket holders for sure. No surprise there, it’s a sure bet. But could we not try to promote the part of the concert that is truly innovative to a different younger crowd, the one that does NOT have season tickets, does NOT go to the ASO web site, does NOT follow it on Facebook yet, may never have been to an ASO concert before, may NOT have ever heard of the ASO, and possibly even think Beethoven is boring and classical music is for a bunch of elitist old folks…?
I am not knocking Beethoven here, the 5th is great music, it was revolutionary in it’s time, but that was 200 years ago! I actually grew up on that music 50-60 years ago, I know it very well, but frankly, I have heard it so many times already that to me, the Requiem IS the exciting part of the evening. It is rarely performed, it is beautiful, historical, meaningful, and as far as I know has never been done before with a full length hour long dedicated projection. And I am not saying that out of ego or of pride, nor because it is my work and I spent a thousand hours working on it. I would be just as excited about it if somebody else was in my shoes, and would not miss it for the world.
There are conservatie people out there that will come primarily to hear the Fifth, and will hear AND SEE the Requiem as an add on, that they may or may Not like. But then I believe there are also A LOT of people out there that don’t give a hoot about the Fifth, but might come ESPECIALLY to see the Special Presentation of Cherubuni’s Requiem with VISUALS, because it is new, modern, hip, cool, inovative, exciting, different, and a World Premiere, in Birmingham, Alabama of all places...
Please don’t mind my rant. I always speak my mind, no matter what, and sometimes get a little carried away. You have to understand I have invested myself heavily creatively and emotionally in this show, having spent over 1000 hours and a whole year of my life to produce it .










